Imagine being charged for a glass of tap water in a restaurant the next time you sit down to dine. But most of you will willingly fork out for it. Without hesitation. Such is the power of advertising guru David Droga, the man behind the inception of the Tap Project. Proving that advertising can indeed have a soul, the proceeds gained from the sale of water went to UNICEF’s efforts to bring clean water to at least a billion people but the awareness raised and spurring citizens of the world to do good for this worthy cause was priceless.

With the awards and trophies he has scooped up since his foray into the industry, including more than 50 Cannes Lions, 3 Grand Prix and 2 Titanium awards, we are very sure that they would fill up an entire wall of shelves. One of the most creatively interesting people around, we admire and respect his vision to work with real and socially responsible businesses that matter, creating sustainable ideas for the good of mankind.

We manage to sit this single most-awarded creative down in our TAXI to speak about his thoughts on the advertising industry and his passion for his work. Enjoy the ride.

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